The Ritchie Effect

Known to some as “The Ritchie Effect”, it’s what clients call “too much good stuff” and “how am I going to select the best ones when they are all so great”.

Other’s simply gasp and hand over granola bars to keep things going lest there is a caloric failure and the camera stops clicking.

If you are on set with Ritchie - be warned that espresso shots go down in larger quantity than sweet tea refills at Cracker Barrel.